11:45am - 12:00pm Marketing Intelligence: Solving the Real-World Puzzle of People-Based Marketing
Thursday Oct 12
Consumers now interact with brands across a dizzying number of channels, touchpoints and devices – and they expect a coordinated, relevant experience. To master the chaos of the consumer experience, marketers need the ability to identify customers and prospects across screens and environments, and marry their unique profiles with an understanding of tactical marketing performance. Only then can they effectively optimize paid media budgets across consumer touchpoints while delivering coordinated messages and experiences that maximize results. Join us as we walk through a mix of real-world case studies and use-case data to explain how combining the power of audience insight with attribution provides the actionable intelligence marketers need to optimize budgets and experiences, and deliver on the full promise of people-based marketing.