- "What will I learn?" Our agenda is designed and curated entirely by industry experts.
- "Who is speaking?" Attribution Accelerator features presentations with brand marketers, technical experts, advertisers and martech pros, and media leaders.
- "Who else will be there?" We’re proud to have the movers and shakers of marketing measurement present. Check out our list of last year's attending companies. (Hint: it includes names like FOX, Disney, Spotify, Target, and more.)
WHY ATTEND ATTRIBUTION ACCELERATOR?
People come to Attribution Accelerator to find out what's new in the realm of marketing measurement, to be challenged and inspired while finding practical solutions for a more integrated approach, and to meet their future business partners. It's a combination kick in the pants, turbocharged networking, and intensive education.
Here are a few (very) good reasons to attend:
CONVINCE YOUR COMPANY
WHAT IS MARKETING ATTRIBUTION?
Marketing attribution is the measurement of determining which media avenues are driving consumer purchases.
Prior to purchasing a product, consumers are exposed to a number of different channels — everything from TV ads to online features — that influence a buying decision.
Attribution analyzes each of these touchpoints and assigns dollar value to help us understand which touchpoints ultimately influenced the decision to purchase a product.