People come to Attribution Accelerator to find out what's new in the realm of marketing measurement, to be challenged and inspired while finding practical solutions for a more integrated approach, and to meet their future business partners. It's a combination kick in the pants, turbocharged networking, and intensive education.

Here are a few (very) good reasons to attend:

• "What will I learn?" Our agenda is designed and curated entirely by industry experts.
• "Who is speaking?" Attribution Accelerator features presentations with brand marketers, technical experts, advertisers and martech pros, and media leaders.
• "Who else will be there?" We’re proud to have the movers and shakers of marketing measurement present. Check out our list of last year's attending companies. (Hint: it includes names like FOX, Disney, Spotify, Target, and more.)

I'm a Vendor     I'm a Brand

Marketing attribution is the measurement of determining which media avenues are driving consumer purchases.

Prior to purchasing a product, consumers are exposed to a number of different channels — everything from TV ads to online features — that influence a buying decision.

Attribution analyzes each of these touchpoints and assigns dollar value to help us understand which touchpoints ultimately influenced the decision to purchase a product.