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    2019 PRESENTATION PDFs

    All shareable content from our 2019 event is available for download here. Thanks to all our speakers for making the event such a great success. We hope to see you again in 2020!


    ATTRIBUTION ACCELERATOR 2018 PRESENTATIONS

    9:05AM

    • Gaining Control of Your Data & Analytics Operations: Lessons from Our Journey
      by Lauren Radcliffe (E*TRADE) & Alexander Stadnyk (Media Assembly)


    9:20AM

    • Rapid Analytics Using AI & Machine Learning
      by Harpreet Singh (Kvantum) & Atif Syed (Reynolds Consumer Products): [PDF]



    9:35AM

    • Closing the Loop Between Measurement & Activation at Chobani
      by Brian Hyland (Nielsen) & Justine Landschulz (Chobani): [PDF]


    9:50AM

    • Evolution of Attribution at Safelite – How to Drive Insights into Action
      by Alan Lin (Safelite AutoGlass) & JP Pereira (Conversion Logic)


    10:05AM

    • Panel: Activation – Attribution Focused On Performance
      Moderated by George Musi (Blue 449) with panelists Atif Syed (Reynolds Consumer Products), Alan Lin (Safelite AutoGlass), JP Pereira (Conversion Logic), Harpreet Singh (Kvantum), Brian Hyland (Nielsen), Lauren Radcliff (E*TRADE), Alexander Stadnyk (Assembly Media) & Justine Landschulz (Chobani)


    10:50AM

    • Attribution for Brand – Developing an Advanced Understanding of the Value of Brand Advertising at Citibank
      by Mike Eichorst (Citibank): [PDF]


    11:05AM

    • How Knowing Your Brand’s Signature Informs Your Best Targets
      by Leslie Wood, Ph.D (Nielsen Catalina Solutions) & Michael Hugo (Reynolds Consumer Products): [PDF]


    11:20AM

    • Measuring Marketing Across The Consumer Funnel
      by Doug Jensen (The Estée Lauder Companies Inc.): [PDF]


    11:35AM

    • Assigning Business Growth to Marketing: Conversion, Measurement & Life Time Values
      by Abha Dawesar (HSBC)


    11:50AM

    • Panel: Attribution Leveraging Brand Value
      Moderated by Thomas Bauer (McKinsey & Company) with panelists Doug Jensen (The Estee Lauder Companies Inc.), Michael Hugo (Reynolds Consumer Products), Leslie Wood Ph.D (Nielsen Catalina Solutions) Mike Eichorst (Citibank) & Abha Dawesar (HSBC) & Matthew Krepsik (Nielsen)


    12:15PM

    • Demo Workshop: Measuring & Optimizing the Impact of TV
      by Andy Gibs & Harmen Westra (iSpot.tv)
    • Skill-Building Workshop: Making Attribution Work For Your Consumer Journey
      by John Hoctor (Data Plus Math)


    1:45PM

    • Custom Approach for Optimizing Auto KPIs
      by Jason Yoder (Meredith Corporation) & Rex Briggs (Marketing Evolution)


    2:00PM

    • How Disruptive Brands Measure Lift on TV
      by Sean Muller (iSpot.tv) & Tim D’Auria (TripAdvisor)


    2:15PM

    • Attribution in Action Today: A Contemporary Media Company Perspective
      by Radha Subramanyam (CBS)


    2:30PM

    • Television Attribution – Changing the Game
      by David Ernst (A&E)


    2:45PM

    • Bringing Attribution to the TV Screen
      by Raymond Shynn (Roku)


    3:00PM

    • Panel: Television – Jump Onboard the Attribution Express
      by Moderated by Jane Clarke (CIMM) with panelists Sean Muller (iSpot.tv), Tim D’Auria (TripAdvisor), Radha Subramanyam (CBS), David Ernst (A&E) & Raymond Shynn (Roku)


    3:20PM

    • Solving The Two Biggest Challenges In Attribution: Ad Fraud & Offline
      by Jeff Greenfield (C3 Metrics): [PDF]


    3:55PM

    • Understanding Audiences
      by Ted McConnell (Lucid)


    4:10PM

    • Connecting Attribution, Segmentation & Analytics for Better Customer Acquisition
      by Christian Bartens (Equifax): [PDF]


    4:25PM

    • Using Machine Learning to Maximize Profitable Revenue for Digital Display Marketing
      by Newcombe Clark (AIG)


    4:40PM

    • Precision Targeting Drives up ROI: Real World Evidence
      by Joel Rubinson (Rubinson Partners) & Igor Levin (Johnson & Johnson): [PDF]


    4:55PM

    • Choice Hotels Validates Unified Measurement Results to Drive Internal Adoption
      by Natalie Acton (Choice Hotels) & Maggie Merklin (Analytic Partners)


    5:10PM

    • Panel: Innovation – What’s Next and Will We Love It?
      Moderated by Scott McDonald (ARF) with panelists Natalie Acton (Choice Hotels), Maggie Merklin (Analytic Partners), Joel Rubinson (Rubinson Partners), Igor Levin (Johnson & Johnson), Newcombe Clark (AIG) & Jason Yoder (Meredith)

    Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu.

    Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu.

    Attribution Accelerator 2017 Presentations

    9:00AM

    • Keynote: Why The C-Suite is Scared to Death of Attribution
      by John Leeman (Former CMO FreshDirect, Co-Founder True Customer Group): [PDF]


    9:15AM

    • AT&T’s Journey To Actionability Through Attribution
      by Anubhavi Gupta (AT&T), Charlie Hinton (AT&T) & Mike Finnerty (Neustar): [PDF]



    9:30AM

    • Delivering the Attribution Promise for Global Brands
      by Kristina Kaganer (Coty)


    9:45AM

    • Closing In on Real Time Actionability at Kellogg’s
      by Jeff Doud (Kellogg Company)


    10:00AM

    • Getting Advertising Right! The Keys to Unlocking Attribution Modeling
      by Dave Poltrack (CBS Corporation, CBS Vision) & Leslie Wood (Nielsen-Catalina): [PDF]
    • Roundtable: Using Competitive Intelligence to Win Your Market
      Discussion moderated by Mark Kapczynski (Envestnet | Yodlee)


    10:15AM

    • 15 Mins Q&A + Panel Discussion
      Moderated by Scott McDonald (ARF), with panelists Charlie Hinton (AT&T), Kristina Kaganer (Coty), Jeff Doud (Kellogg Company), Dave Poltrack (CBS Corporation, CBS Vision) & Leslie Wood (Nielsen-Catalina)


    10:30AM

    • The Persuadables
      by Stuart Schneiderman (Time Inc.): [PDF]


    11:00AM

    • People-Based MTA: The True Path to Conversion
      by Dan Creekmore (Facebook)


    11:15AM

    • Have Algorithm, Looking for Data
      by Matthew Krepsik (Nielsen)


    11:30AM

    • 15 Mins Q&lA + Panel Discussion
      Moderated by Ravi Parmeswar (Johnson & Johnson) with panelists Dan Creekmore (Facebook) & Matthew Krepsik (Nielsen)
    • Workshop: The Impact Real Cost Data Has On ROI
      with James Fennessy (Standard Media Index), Bill Harvey (Bill Harvey Consulting) & Nancy Smith (Analytic Partners)


    11:45AM

    • Marketing Intelligence: Solving the Real-World Puzzle of People-Based Marketing
      by Wayne St. Amand (Visual IQ)


    12:00PM

    • Are You Ready for the Truth About Attribution?
      by Greg Stuart (Mobile Marketing Association) & Joel Rubinson (Rubinson Partners)


    1:15PM

    • Programmatic Media Cannot Predict The Weather
      by Michael Kaushansky (Havas North America)
    • Roundtable: Digital Attribution Starts with Granular Investment Data
      Discussion moderated by James Fennessy (Standard Media Index)


    1:30PM

    • Measuring the Brand Impact of Digital Advertising
      by Chris Kelly (Survata) & Josh Billig (Microsoft): [PDF]


    1:45PM

    • Attribution Tales from the Field
      by Michael Heberle (IPG Mediabrands)
    • Workshop: From Attribution to Action: Lessons Learned from Attribution
      by Bhanu Bhardwaj (IRI Worldwide)


    2:00PM

    • Lessons Learned: The Evolution of Unifying Digital & Traditional Attribution
      by Michael Cohen, Ph.D (Oath: Convertro, NYU Stern School of Business): [PDF]


    2:15PM

    • Evaluating Cross-Platform Attribution Modeling With Randomized Experiments
      by Elea McDonnell, Ph.D (Drexel University): [PDF]


    12:00PM

    • 15 Mins Q&A + Panel Discussion
      Moderated by Nancy Smith (Analytic Partners) with panelists Michael Heberle (IPG Mediabrands), Michael Cohen, Ph.D (Oath: Convertro, NYU Stern School of Business), & Elea McDonnell, Ph.D (Drexel University)


    2:45PM

    • Simulation: Attribution That Takes You Further
      by Greg Silverman (Concentric) & Patrick Richard (inVentiv Health Communications)


    3:00PM

    • Multi-Touch Attribution for TV: Best Practices
      by Sean Muller (iSpot.tv)


    3:30PM

    • The Negative Impact Of Blurry Media Data On ROI Estimates
      by Alice K. Sylvester (Sequent Partners): [PDF]


    3:30PM

    • Modeling Twice Removed from Reality: Attribution Modeling with Lookalike Modeled Targets
      by Gerard Broussard (Pre-Meditated Media) & Stacey Schulman (Katz Media Group)


    4:00PM

    • Navigating the Identity Graph for Attribution: People, Households, Cookies, Devices & More
      by Rick Bruner (Viant): [PDF]


    4:15PM

    • 15 Mins Q&A + Panel Discussion
      Moderated by Jane Clark (CIMM) with panelists Alice K. Sylvester (Sequent Partners), Stacey Schulman (Katz Media Group), Gerard Broussard (Pre-Meditated Media), & Rick Bruner (Viant)


    4:30PM

    • Getting Control of Audience Data
      by Ted McConnell (Lucid): [PDF]


    4:45PM

    • Transforming Marketing To Once Again Drive Growth: 5 Mandates for Marketing ROI Measurement
      by Thomas Bauer, Ph.D (McKinsey & Company): [PDF]

    Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu.

    Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu.

    Attribution Accelerator 2016 Presentations

    8:45AM

    • Keynote: The Unrelenting Demand for Better Marketing ROIs – Can Analytics Deliver?
      by Tony Pace (Cerebral Graffiti, Former Subway, & Association of National Advertisers)


    9:05AM

    • Marketers Views: Integrating Digital & Traditional – Can Attribution Modeling Get There?
      moderated by Damian Garbaccio (Nielsen Marketing Cloud) with panelists Theresa LaMontaigne (Verizon), Brittney Henderson (WeightWatchers), Michael Wexler (Citibank) & Eamon Boyle (Assembly)



    9:45AM

    • Marketers Views: Improving Actionability – Can Mix Modeling Match the Speed and Granularity of Attribution?
      Moderated by Tina Moffett (Forrester) with panelists Doug Jensen (Estee Lauder), Brian Smith (Mediabrands Insights) & Shawn O’Neal (Unilever)


    10:25AM

    • People-Based Advertising: The Key to Next-Generation Attribution
      by Jon Schulz (Viant): [PDF]


    11:00AM

    • AdTech – Beyond Targeting To ROI
      Moderated by Josh Chasin (comScore) with panelists Taylor Schreiner (TubeMogul), Pravin Chandiramani (Simulmedia), Pete Doe (Clypd), & Alex LePage (Rubicon Project)


    11:40AM

    • Go Beyond the Silo of Digital Attribution Towards Full Customer Attribution
      by Nigel Foote (Ipsos MMA EMEA)


    12:00PM

    • Frontline Report: The Mobile Marketing Association Attribution Study
      by Joel Rubinson (Rubinson Partners) & Greg Stuart (MMA): [PDF]


    1:05PM

    • Panel: Next Generation Data to Fuel Next Generation Models
      Moderated by Scott Lichtenthal (Booz Allen Hamilton) with panelists Daniel Tjondronegoro (Beatgrid Media), James Fennessy (Standard Media Index), Sean Muller (iSpot.tv) & Srishti Gupta (IRI Media Center of Excellence)


    1:40PM

    • From Solutions to Systems – The Era of Clouds is Upon Us
      by Mark Zagorski (Nielsen Marketing Cloud): [PDF]


    2:00PM

    • Management Commentary: Issues & Priorities
      Moderated by Alice K. Sylvester (Sequent Partners) with panelists Adam Weiler (Spark Communications), Ravi Parmeswar (Johnson & Johnson) & Thomas Bauer (McKinsey & Company)


    2:30PM

    • Using First Party Purchase and Geo-Location Data to Optimize Mobile Campaigns in Flight
      by Bijal Shah (Ibotta): [PDF]


    2:50PM

    • Techniques That Work...Those That Don’t, and Why
      Moderated by Ken Mallon, with panelists Michael Cohen (Covertro & AOL Platforms), Nancy Smith (Analytic Partners), Leslie Wood (Nielsen Catalina Solutions), Rex Briggs (Marketing Evolution) & Dirk Beyer (Neustar)


    3:40PM

    • The Epic Challenge – Delivering ROI, Not Audiences
      Moderated by Kris Magel (Initiative US) with panelists Caryn Klein (Time Inc.), Casey Carey (Google) & Larry Allen (Turner)


    4:10PM

    • Rethinking Ad Effectiveness
      by Chris Kelly (Survata): [PDF]


    4:30PM

    • Innovations for Your Consideration – An Innovation Fair
      Moderated by Jane Clarke (CIMM), presentations by Michael Wolfe (Bottom-Line Analytics), Chris Rorie (Foursquare), Daniel Tjondronegoro (Beatgrid Media), Alison Lohse (Conversion Logic), Haren Ghosh (analyticMIX), Carla Holtze (Parrable), Matt Voda (Optimine), & Aden Zaman (Samba TV)
      • Bottom-Line Analytics: [PDF]
      • Beatgrid Media: [PDF]
      • Conversion Logic: [PDF]
      • analyticMIX: [PDF]
      • Parrable: [PDF]
      • Optimine: [PDF]
      • Samba TV: [PDF]


    5:25PM

    • Panel: The Vision, The Roadmap, and The Promise
      Moderated by Jim Spaeth (Sequent Partners) with panelists Gayle Fuguitt (The Advertising Research Foundation), Erin Matts (Annalect), Michael Eichorst (Citibank) & Kevin Moeller (UM)


    Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu.

    Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu.

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