9:05AM

• Gaining Control of Your Data & Analytics Operations: Lessons from Our Journey
  by Lauren Radcliffe (E*TRADE) & Alexander Stadnyk (Media Assembly)

9:20AM

• Rapid Analytics Using AI & Machine Learning
  by Harpreet Singh (Kvantum) & Atif Syed (Reynolds Consumer Products): [PDF]

9:35AM

• Closing the Loop Between Measurement & Activation at Chobani
  by Brian Hyland (Nielsen) & Justine Landschulz (Chobani): [PDF]

9:50AM

• Evolution of Attribution at Safelite – How to Drive Insights into Action
  by Alan Lin (Safelite AutoGlass) & JP Pereira (Conversion Logic)

10:05AM

• Panel: Activation – Attribution Focused On Performance
  Moderated by George Musi (Blue 449) with panelists Atif Syed (Reynolds Consumer Products), Alan Lin (Safelite AutoGlass), JP Pereira (Conversion Logic), Harpreet Singh (Kvantum), Brian Hyland (Nielsen), Lauren Radcliff (E*TRADE), Alexander Stadnyk (Assembly Media) & Justine Landschulz (Chobani)

10:50AM

• Attribution for Brand – Developing an Advanced Understanding of the Value of Brand Advertising at Citibank
  by Mike Eichorst (Citibank): [PDF]

11:05AM

• How Knowing Your Brand’s Signature Informs Your Best Targets
  by Leslie Wood, Ph.D (Nielsen Catalina Solutions) & Michael Hugo (Reynolds Consumer Products): [PDF]

11:20AM

• Measuring Marketing Across The Consumer Funnel
  by Doug Jensen (The Estée Lauder Companies Inc.): [PDF]

11:35AM

• Assigning Business Growth to Marketing: Conversion, Measurement & Life Time Values
  by Abha Dawesar (HSBC)

11:50AM

• Panel: Attribution Leveraging Brand Value
  Moderated by Thomas Bauer (McKinsey & Company) with panelists Doug Jensen (The Estee Lauder Companies Inc.), Michael Hugo (Reynolds Consumer Products), Leslie Wood Ph.D (Nielsen Catalina Solutions) Mike Eichorst (Citibank) & Abha Dawesar (HSBC) & Matthew Krepsik (Nielsen)

12:15PM

• Demo Workshop: Measuring & Optimizing the Impact of TV
  by Andy Gibs & Harmen Westra (iSpot.tv)
• Skill-Building Workshop: Making Attribution Work For Your Consumer Journey
  by John Hoctor (Data Plus Math)

1:45PM

• Custom Approach for Optimizing Auto KPIs
  by Jason Yoder (Meredith Corporation) & Rex Briggs (Marketing Evolution)

2:00PM

• How Disruptive Brands Measure Lift on TV
  by Sean Muller (iSpot.tv) & Tim D’Auria (TripAdvisor)

2:15PM

• Attribution in Action Today: A Contemporary Media Company Perspective
  by Radha Subramanyam (CBS)

2:30PM

• Television Attribution – Changing the Game
  by David Ernst (A&E)

2:45PM

• Bringing Attribution to the TV Screen
  by Raymond Shynn (Roku)

3:00PM

• Panel: Television – Jump Onboard the Attribution Express
  by Moderated by Jane Clarke (CIMM) with panelists Sean Muller (iSpot.tv), Tim D’Auria (TripAdvisor), Radha Subramanyam (CBS), David Ernst (A&E) & Raymond Shynn (Roku)

3:20PM

• Solving The Two Biggest Challenges In Attribution: Ad Fraud & Offline
  by Jeff Greenfield (C3 Metrics): [PDF]

3:55PM

• Understanding Audiences
  by Ted McConnell (Lucid)

4:10PM

• Connecting Attribution, Segmentation & Analytics for Better Customer Acquisition
  by Christian Bartens (Equifax): [PDF]

4:25PM

• Using Machine Learning to Maximize Profitable Revenue for Digital Display Marketing
  by Newcombe Clark (AIG)

4:40PM

• Precision Targeting Drives up ROI: Real World Evidence
  by Joel Rubinson (Rubinson Partners) & Igor Levin (Johnson & Johnson): [PDF]

4:55PM

• Choice Hotels Validates Unified Measurement Results to Drive Internal Adoption
  by Natalie Acton (Choice Hotels) & Maggie Merklin (Analytic Partners)

5:10PM

• Panel: Innovation – What’s Next and Will We Love It?
  Moderated by Scott McDonald (ARF) with panelists Natalie Acton (Choice Hotels), Maggie Merklin (Analytic Partners), Joel Rubinson (Rubinson Partners), Igor Levin (Johnson & Johnson), Newcombe Clark (AIG) & Jason Yoder (Meredith)

9:00AM

• Keynote: Why The C-Suite is Scared to Death of Attribution
  by John Leeman (Former CMO FreshDirect, Co-Founder True Customer Group): [PDF]

9:15AM

• AT&T’s Journey To Actionability Through Attribution
  by Anubhavi Gupta (AT&T), Charlie Hinton (AT&T) & Mike Finnerty (Neustar): [PDF]

9:30AM

• Delivering the Attribution Promise for Global Brands
  by Kristina Kaganer (Coty)

9:45AM

• Closing In on Real Time Actionability at Kellogg’s
  by Jeff Doud (Kellogg Company)

10:00AM

• Getting Advertising Right! The Keys to Unlocking Attribution Modeling
  by Dave Poltrack (CBS Corporation, CBS Vision) & Leslie Wood (Nielsen-Catalina): [PDF]
• Roundtable: Using Competitive Intelligence to Win Your Market
  Discussion moderated by Mark Kapczynski (Envestnet | Yodlee)

10:15AM

• 15 Mins Q&A + Panel Discussion
  Moderated by Scott McDonald (ARF), with panelists Charlie Hinton (AT&T), Kristina Kaganer (Coty), Jeff Doud (Kellogg Company), Dave Poltrack (CBS Corporation, CBS Vision) & Leslie Wood (Nielsen-Catalina)

10:30AM

• The Persuadables
  by Stuart Schneiderman (Time Inc.): [PDF]

11:00AM

• People-Based MTA: The True Path to Conversion
  by Dan Creekmore (Facebook)

11:15AM

• Have Algorithm, Looking for Data
  by Matthew Krepsik (Nielsen)

11:30AM

• 15 Mins Q&lA + Panel Discussion
  Moderated by Ravi Parmeswar (Johnson & Johnson) with panelists Dan Creekmore (Facebook) & Matthew Krepsik (Nielsen)
• Workshop: The Impact Real Cost Data Has On ROI
  with James Fennessy (Standard Media Index), Bill Harvey (Bill Harvey Consulting) & Nancy Smith (Analytic Partners)

11:45AM

• Marketing Intelligence: Solving the Real-World Puzzle of People-Based Marketing
  by Wayne St. Amand (Visual IQ)

12:00PM

• Are You Ready for the Truth About Attribution?
  by Greg Stuart (Mobile Marketing Association) & Joel Rubinson (Rubinson Partners)

1:15PM

• Programmatic Media Cannot Predict The Weather
  by Michael Kaushansky (Havas North America)
• Roundtable: Digital Attribution Starts with Granular Investment Data
  Discussion moderated by James Fennessy (Standard Media Index)

1:30PM

• Measuring the Brand Impact of Digital Advertising
  by Chris Kelly (Survata) & Josh Billig (Microsoft): [PDF]

1:45PM

• Attribution Tales from the Field
  by Michael Heberle (IPG Mediabrands)
• Workshop: From Attribution to Action: Lessons Learned from Attribution
  by Bhanu Bhardwaj (IRI Worldwide)

2:00PM

• Lessons Learned: The Evolution of Unifying Digital & Traditional Attribution
  by Michael Cohen, Ph.D (Oath: Convertro, NYU Stern School of Business): [PDF]

2:15PM

• Evaluating Cross-Platform Attribution Modeling With Randomized Experiments
  by Elea McDonnell, Ph.D (Drexel University): [PDF]

12:00PM

• 15 Mins Q&A + Panel Discussion
  Moderated by Nancy Smith (Analytic Partners) with panelists Michael Heberle (IPG Mediabrands), Michael Cohen, Ph.D (Oath: Convertro, NYU Stern School of Business), & Elea McDonnell, Ph.D (Drexel University)

2:45PM

• Simulation: Attribution That Takes You Further
  by Greg Silverman (Concentric) & Patrick Richard (inVentiv Health Communications)

3:00PM

• Multi-Touch Attribution for TV: Best Practices
  by Sean Muller (iSpot.tv)

3:30PM

• The Negative Impact Of Blurry Media Data On ROI Estimates
  by Alice K. Sylvester (Sequent Partners): [PDF]

3:30PM

• Modeling Twice Removed from Reality: Attribution Modeling with Lookalike Modeled Targets
  by Gerard Broussard (Pre-Meditated Media) & Stacey Schulman (Katz Media Group)

4:00PM

• Navigating the Identity Graph for Attribution: People, Households, Cookies, Devices & More
  by Rick Bruner (Viant): [PDF]

4:15PM

• 15 Mins Q&A + Panel Discussion
  Moderated by Jane Clark (CIMM) with panelists Alice K. Sylvester (Sequent Partners), Stacey Schulman (Katz Media Group), Gerard Broussard (Pre-Meditated Media), & Rick Bruner (Viant)

4:30PM

• Getting Control of Audience Data
  by Ted McConnell (Lucid): [PDF]

4:45PM

• Transforming Marketing To Once Again Drive Growth: 5 Mandates for Marketing ROI Measurement
  by Thomas Bauer, Ph.D (McKinsey & Company): [PDF]

Attribution Accelerator 2016 Presentations

8:45AM

• Keynote: The Unrelenting Demand for Better Marketing ROIs – Can Analytics Deliver?
  by Tony Pace (Cerebral Graffiti, Former Subway, & Association of National Advertisers)

9:05AM

• Marketers Views: Integrating Digital & Traditional – Can Attribution Modeling Get There?
  moderated by Damian Garbaccio (Nielsen Marketing Cloud) with panelists Theresa LaMontaigne (Verizon), Brittney Henderson (WeightWatchers), Michael Wexler (Citibank) & Eamon Boyle (Assembly)

9:45AM

• Marketers Views: Improving Actionability – Can Mix Modeling Match the Speed and Granularity of Attribution?
  Moderated by Tina Moffett (Forrester) with panelists Doug Jensen (Estee Lauder), Brian Smith (Mediabrands Insights) & Shawn O’Neal (Unilever)

10:25AM

• People-Based Advertising: The Key to Next-Generation Attribution
  by Jon Schulz (Viant): [PDF]

11:00AM

• AdTech – Beyond Targeting To ROI
  Moderated by Josh Chasin (comScore) with panelists Taylor Schreiner (TubeMogul), Pravin Chandiramani (Simulmedia), Pete Doe (Clypd), & Alex LePage (Rubicon Project)

11:40AM

• Go Beyond the Silo of Digital Attribution Towards Full Customer Attribution
  by Nigel Foote (Ipsos MMA EMEA)

12:00PM

• Frontline Report: The Mobile Marketing Association Attribution Study
  by Joel Rubinson (Rubinson Partners) & Greg Stuart (MMA): [PDF]

1:05PM

• Panel: Next Generation Data to Fuel Next Generation Models
  Moderated by Scott Lichtenthal (Booz Allen Hamilton) with panelists Daniel Tjondronegoro (Beatgrid Media), James Fennessy (Standard Media Index), Sean Muller (iSpot.tv) & Srishti Gupta (IRI Media Center of Excellence)

1:40PM

• From Solutions to Systems – The Era of Clouds is Upon Us
  by Mark Zagorski (Nielsen Marketing Cloud): [PDF]

2:00PM

• Management Commentary: Issues & Priorities
  Moderated by Alice K. Sylvester (Sequent Partners) with panelists Adam Weiler (Spark Communications), Ravi Parmeswar (Johnson & Johnson) & Thomas Bauer (McKinsey & Company)

2:30PM

• Using First Party Purchase and Geo-Location Data to Optimize Mobile Campaigns in Flight
  by Bijal Shah (Ibotta): [PDF]

2:50PM

• Techniques That Work...Those That Don’t, and Why
  Moderated by Ken Mallon, with panelists Michael Cohen (Covertro & AOL Platforms), Nancy Smith (Analytic Partners), Leslie Wood (Nielsen Catalina Solutions), Rex Briggs (Marketing Evolution) & Dirk Beyer (Neustar)

3:40PM

• The Epic Challenge – Delivering ROI, Not Audiences
  Moderated by Kris Magel (Initiative US) with panelists Caryn Klein (Time Inc.), Casey Carey (Google) & Larry Allen (Turner)

4:10PM

• Rethinking Ad Effectiveness
  by Chris Kelly (Survata): [PDF]

4:30PM

• Innovations for Your Consideration – An Innovation Fair
  Moderated by Jane Clarke (CIMM), presentations by Michael Wolfe (Bottom-Line Analytics), Chris Rorie (Foursquare), Daniel Tjondronegoro (Beatgrid Media), Alison Lohse (Conversion Logic), Haren Ghosh (analyticMIX), Carla Holtze (Parrable), Matt Voda (Optimine), & Aden Zaman (Samba TV)
  • Bottom-Line Analytics: [PDF]
  • Beatgrid Media: [PDF]
  • Conversion Logic: [PDF]
  • analyticMIX: [PDF]
  • Parrable: [PDF]
  • Optimine: [PDF]
  • Samba TV: [PDF]

5:25PM

• Panel: The Vision, The Roadmap, and The Promise
  Moderated by Jim Spaeth (Sequent Partners) with panelists Gayle Fuguitt (The Advertising Research Foundation), Erin Matts (Annalect), Michael Eichorst (Citibank) & Kevin Moeller (UM)